Monday, February 21, 2011

Lovett's Heartattack Video/Single Release

From a media release - I'm about a week late for Valentine's, which shows you what kind of crazy seven days I've just had:

Lovett Marks Valentine’s Day With The Release of “Heartattack” on iTunes

New York, NY – Lovett’s latest music video shows us that Valentine’s Day can be a fun-loving rock party without all the mushy-gushy hoopla.  A full-blown foot-stomping dance-athon, Lovett’s “Heartattack” is the follow-up music video to the Spinner-touted “Eye Of The Storm” and round two of Lovett’s thunderous series of 9 cinematic music videos. Check out the “Heartattack” music video below. “Heartattack” is also available on iTunes and Lovers Label.

• Download it here.

The diverse nature and production of Lovett’s two latest music videos display their artistic range and creative momentum. Whereas Lovett’s first music video for “Eye Of The Storm” was epic with a cgi-laden narrative that took approximately one year to produce, “Heartattack” was made in one week with the straightforward theme of party, fun, and action.  For those with a keen eye for random cameos, “Heartattack” features both primo indie film actress Amy Seimetz and multi Grammy award-winning Country star Dierks Bentley, and of course, the abominable snowman from the classic holiday film, Rudolph the Red Nosed Reindeer.  What do the three have in common?  When asked, Lovett simply responded, “Everybody loves a good party.”

Heartattack” is the second single off this debut album Highway Collection set for release on March 15th.  The album includes contributions from bands as diverse as The Avett Brothers, The Mars Volta, and Cursive to Spiritualized and The Sonos Quartet.  Keep on eye on Lovett and his all-star carnival band this year at SXSW as they are sure to spice up the festival with memorable shows and a parade of surprises.  The circus is coming.

Check it out:

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