Monday, June 16, 2014

Danish Design: Eyewear from Orgreen Optics

From a release:

Danish Design: Eyewear from Orgreen Optics

I was brought up on Danish contemporary furniture so I was interested when a notice showed up in my email last week from Orgreen Optics of Denmark about their SS ´14 collection.

From Orgreen:

All frames are made of titanium, a precious metal in a superb quality designed to last. Colours are exquisitely composed in an array of opposites, including industrial hues fused with high-brow tones. Designed and developed in Denmark, each frame is handcrafted in Japan, and strives to be timeless and seasonless, but not without history.

Stylists: if you have any shoots coming up where sunglasses/glasses would be interesting for your styling. Please note that we deliver day to day with UPS. 

Best from sunny Copenhagen :-)

(and no, sadly, I didn't get a free pair... :( )

About Ørgreen Optics: Premium designer eyewear in high-end materials, known for its signature style and innovative colour combinations. Founded in Copenhagen in 1997, our aim is to design strong and timeless frames for quality-conscious individuals all over the world.
The Ørgreen trademark is our prescription eyewear and sunglasses, made in titanium and beta-titanium: precious metals in a superb quality designed to last. Our collections are designed and developed in Denmark and made by hand in Japan, known and respected for high standards and irrefutable quality. Individually crafted with more than 100 processes, each frame can take up to six months to achieve its penchant for perfection.

Our colours are developed in-house and skilfully carried out at some of the world’s leading colour labs in Japan, with a colouring process that consists of more than 15 individual steps. The different hues - more than 400 - are exquisitely composed in an array of opposites, from strong to fragile, intense to tranquil, raw to refined, sweet to serious and audacious to understated.

Ørgreen Optics is Danish design at its best. The values and standards set in the fifties and sixties by internationally acclaimed designers such as Arne Jacobsen and Louis Poulsen - innovation, quality, minimalism, and clean lines - are found in all our frames - yet with an Ørgreen twist, consisting of unique details and subtle touches, inspired by street culture, extreme sports and classic cars.

The Ørgreen aesthetic is playful, dynamic and sometimes provocative, but never arrogant. It is about tugging at traditions, daring to challenge them, and setting a new agenda. Rather than build on fleeting trends, our unique style and lines are recognizable and will always remain consistent through our designs, which are timeless and seasonless, but never without history.

With retailers in more than 40 countries world wide, Ørgreen still keeps close to the city where it all started 17 years ago: The company HQ is thus situated in an historic building in the heart of Copenhagen.

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