Tommy Hilfiger to sponsor & co-host the Serpentine Summer Party
The iconic American designer will co-host the Summer Party, a highlight of London’s annual social calendar, in support of the renowned Serpentine art galleries
|Image of Tommy Hilfiger courtesty Tommy Hilfiger© 2009|
“Art has been one of my greatest sources of inspiration since the beginning of my career,” said Tommy Hilfiger. “Co-hosting this year’s Serpentine Summer Party is a fantastic opportunity to support the artistic community, and celebrate some of art, design and architecture’s most incredible talent. From painting and photography to sculpture, architecture, music and performance, the Serpentine Galleries bring all forms of artistic expression together in an incredible setting.”
“The Summer Party is renowned for bringing together leading figures from a variety of different worlds and we are especially excited that Tommy Hilfiger is partnering with us this year,” said Julia Peyton-Jones, Director of Summer Programmes, and Hans Ulrich Obrist, Artistic Director, Serpentine Galleries. “As well as creating one of America’s most iconic brands, which is synonymous with summer, Tommy Hilfiger is a globally-renowned figure whose long-term commitment to art and education chimes with the Serpentine’s long-held maxim of ‘Art for All’.”
|Serpentine Gallery Summner Pavillion by Bjarke Ingels|
“We have attempted to design a structure that embodies multiple aspects that are often perceived as opposites: a structure that is free-form yet rigorous; modular yet sculptural; both transparent and opaque; both solid box and blob,” said Ingels, founder and creative partner of Bjarke Ingels Group (BIG). "The pavilion will house a café by day and in the evenings will host the Serpentine’s Park Nights program of works by artists, writers and musicians."
BIG’s Pavilion is a dramatic space that by day houses a café and free family activities and by night becomes a venue for the Serpentine’s acclaimed Park Nights programme of performative works by artists, writers and musicians.
|Serpentine Gallery Kengsington Gardens by Mark Ahsmann|