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ArtTrain: Conductor No. 9 on the GO Train till December 1, 2012

From a media release:

Art Train: GO riders to experience Art Train Conductor No.9 and discuss urban, environmental and transit issues via mobile app
Introductions by Andrew Davies of No.9, artist statement by Jennifer Marman and Daniel Borins, with remarks by Gary McNeil, president of GO Transit
until December 1, 2012

Toronto, ON
– No.9: Contemporary Art and the Environment, Metrolinx and Toronto-based artists Jennifer Marman and Daniel Borins today announced Art Train Conductor No.9, a moving, mobile public art project. From Wednesday, June 27 to Saturday, December 1, GO riders can experience Art Train Conductor No.9, which will operate on various corridors of the GO Transit Greater Toronto and Hamilton area networks. The project was originally conceived as a facet of MOVE: Transportation Expo taking place at the Evergreen Brick Works this summer.

“We partnered with No.9, and artists Jennifer Marman and Daniel Borins, to help us to attract people to issues of mobility in the Greater Toronto and Hamilton Area," said Gary McNeil, GO Transit President. “Through art and technology, we wanted to create a public forum that allows GO riders to engage in discussion about sustainable transportation solutions.”

Art Train Conductor No.9 just launched on the GO Lakeshore line on June 27. The train will cover the entire GO network by the end of its five-month run. The exterior features an abstract, brightly coloured vinyl wrap, while inside, posters and ceiling vinyl will have a similar look and feel to the exterior graphic.

“In addressing the goals of the project, we are seeking to enhance the role of public transportation through the transformation of a public service for mobility into a forum for public debate,” said Jennifer Marman and Daniel Borins. “It has been a fulfilling collaboration for us; we have added colour to a wide variety of publicly accessible areas - adding to both the physical and virtual landscapes of the GTHA.”

While on board, GO riders will be encouraged to engage in a discussion about sustainable public transit using a special mbile app called tetAtet, created in consultation with students at the University of Toronto’s Knowledge Media Design Institute. For the first week of the project, special No.9 docents will be on hand to introduce riders to tetAtet, which can be downloaded by scanning QR codes on the train’s interior. tetAtet will feature video clips of a cross-section of diverse and informed individuals discussing transit issues.

Notable participants include author Margaret Atwood, architect Bruce Kuwabara, Spacing editor Shawn Micallef and transportation expert Eric Miller. New video content will be introduced weekly to ignite discussion around urban planning, transit issues, environmental concerns and similar topics, and tetAtet will promote commuter interaction via an integrated Twitter feed.

“We are impressed by the Art Train Conductor No.9 project. The Bombardier BiLevel commuter railcar is an icon of Bombardier made-in-Canada innovative rail products. We're proud to team up with Metrolinx/GO Transit in this creative approach to promote a sustainable lifestyle," said Raymond Bachant, President, Bombardier Transportation North America. Bombardier is the lead sponsor on the project.

For more details about the project, to view the video clips or to download the free tetAtet app for iPhone and Andriod, visit www.arttrain.no9.ca.

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