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EAST, Miami Hotel - Luxury & Style

From a media release:

EAST, Miami hotel offers Canadian travellers the ultimate in luxury and style
Swire Hotels officially opens first North American property

TORONTO, ON — Swire Hotels has officially opened its first-ever North American property EAST, Miami. Located in the heart of Miami’s Brickell district, EAST, Miami will be the anchor hotel at Brickell City Centre, the $1.05 billion, 5.4 million square foot mixed-use development.
East Hotel lobby. Photo courtesy of Swire Hotels.
The hotel boasts 352 guest rooms which includes eight suites and 89 residence suites, two restaurants, a poolside bar and lounge, a rooftop bar and garden, as well as 20,000 square feet of event space and outdoor venues offering phenomenal views of the Miami skyline.

Building upon the success of the EAST brand, which includes EAST, Hong Kong and EAST, Beijing, the new Miami property offers a distinctive and unconventional experience for travellers seeking innovation, style and personalized service.

“I am incredibly proud of the hotel, restaurant, and bar experiences that our team has created for EAST, Miami. It is original, diverse and keeps with the company’s passion to provide exceptional service and outstanding guest experience,” said Brian Williams, Managing Director of Swire Hotels.
Swimming pool at EAST, Miami. Photo courtesy Swire Hotels.
Business travellers and first time visitors to the hotel can receive special packages that allow guests to experience all that EAST, Miami has to offer. Current hotel packages include access to a variety of incentives including complimentary Wi-Fi, continental breakfast, access to Sugar and special room rates.

Full package rates can be found online.

EAST, Miami features contemporary rooms and suites with balconies offering iconic views of the cityscape and Biscayne Bay, floor-to-ceiling windows, a walk-in rain shower and complimentary guest WiFi. Guests can expect convenient and eco-friendly amenities, including keyless entry and paperless check-in and check-out.

EAST suite. Photo courtesy of Swire Hotels.
Restaurant and bar experiences at EAST, Miami
Guests of EAST, Miami will be treated to two signature gastro experiences, designed by Los Angeles-based design firm, Studio Collective.

Sitting atop the hotel at 40 storeys up, Sugar was recently voted best rooftop bar in the United States by Conde Nast Traveler during the hotel’s soft opening. Built upon two levels, the bar offers a city oasis with unimpeded views of the Miami skyline and an Asian-inspired garden, filled with lush greenery. At the heart of Sugar is a Balinese bar made of reclaimed oak, while the upper level features a wrap around deck made of Brazilian Teak. Sugar seamlessly transitions from sunset cocktails to an evening experiencing Miami’s nightlife under the stars.

Sugar at EAST, Miami. Photo courtesy of Swire Hotels. 
Located on the fifth floor of the hotel, Quinto La Huella is the first-ever outpost of Uruguay’s beachside Parador La Huella, recognized as one of Latin America’s best restaurants. With an expansive 9,700 square-feet dining area and seating for 359 guests, Quinto La Huella provides a one-of-a-kind dining experience including a parrilla at the heart of the kitchen, wood-fired ovens fueled with regional red and white oak, a sushi counter highlighting Florida’s coastline, and a poolside outdoor dining area. Helming the kitchen are the executive kitchen staff which include Nano Crespo, Executive Chef of Quinto La Huella; Alejandro Morales, Executive Chef of Parador La Huella; and Florencia Courreges, Executive Pastry Chef of Parador La Huella.

Quinto La Huella at EAST, Miami. Photo courtesy of Swire Hotels.
Amenities at EAST, Miami
The hotel is home to BEAST (Body by EAST) a state-of-the-art 24-hour fitness facility with cutting edge technology.

The property also offers 20,000 square feet of event space and outdoor venues. On the 39th floor is a 3,300-square-foot ballroom, The Crush, which offers a 270 degree view of Biscayne Bay and the Miami skyline. The 38th floor houses two 1,600-square-foot event spaces Rise and Set, an 850-square-foot boardroom High Noon, and four workshop rooms for intimate meetings and gatherings located on the sixth floor.

There's an amazing Otis Series 7 Compass High Speed Elevator to get you wherever you want quickly

Located at 788 Brickell Plaza, Miami, Florida 33131, the hotel is centrally located within a 15 minute drive from the Miami International Airport, and situated on top of Brickell City Centre – conveniently connected to popular districts such as Wynwood, the Design District and South Beach. Standard hotel rates varies seasonally starting at $259 (USD) in low season and $459 (USD) in high season, depending on availability and package deals. Reservations, special offers and more information can be found at
Twitter: @Eastmiami
Instagram: @eastmia
Facebook: EAST, Miami
Hashtag: #feelingtotallyateast #atEAST #EASTMiami
Brickell City Center. Photo courtesy of Swire Hotels.
About Brickell City Centre
Brickell City Centre is a landmark $1.05-billion, 4.9-million square-foot mixed‐use development in downtown Miami from Swire Properties Inc, one of South Florida’s leading international developers of real estate known for its $1 billion master‐planned development of Brickell Key. The project’s first phase includes a luxury and premium shopping center, two residential towers, EAST, Miami hotel, and two mid-rise office towers. The project is LEED®-registered for Neighborhood Development – currently one of the largest in the U.S. Sustainability elements include the $30 million CLIMATE RIBBON™; a masterpiece of art and science, the elevated trellis will span 150,000 square feet, connecting the project’s three city blocks and acting as an environmental management system. As the largest private-sector project currently under construction in Miami, Brickell City Centre began vertical construction in 2013 and the first phase of construction began completion end of 2015. Phase II is scheduled for commencement end of 2017. More information is available at

A look at the opening:


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