TIFF Film/Industry | Joshua Jackson & Liquid Media Group Announce Their Arrival With A Party At TIFF 2021
Joshua Jackson & Liquid Media Group
Announce Their Arrival With A Party
|Joshua Jackson, Chairman Liquid Media Group - also known for 'Dawson's Creek' & 'The Affair'|
The invited lined up for up to an hour outside the upscale boutique hotel just off Bloor Street West for COVID protocols - double vaxxing required to enter.
Inside, it was champagne, an open bar, and a steady stream of hors d'oeuvres, along with a DJ, although the crowd of about 200 was spaced apart in little groups rather than pressed together on a sweaty dance floor, as the times would dictate.
Elsewhere, this year's Toronto International Film Festival was a contact-less, subdued affair, and necessarily so. There were no crowds on the street, no bustling festival atmosphere. Most industry delegates, according to reports, chose to attend digitally, leaving only us few journo types and film lovers, of course.
|King Street West during TIFF: 2019 vs 2021 - 'Come From Away' still playing|
|Roy Thomson Hall - TIFF 2021|
The only group I saw (that you couldn't even call a crowd) was waiting for Jessica Chastain after the premiere of The Eyes of Tammy Faye at the back of Roy Thomson Hall.
What is Liquid Media Group?
|L-R: Liquid talent Natasha Marc (The Good Lord Bird); Peter Loung (Rising Suns); model Adriana Runee|
This year, the company has pursued a fairly aggressive strategy of acquisitions, including dotstudioPRO, a technology, consulting and video distribution company, iNDIEFLIX, Filmocracy and iGEMStv.
|L-R: Liquid talent Singer Eric Benet; Miku Martineau (Kate); Mourad Zaoui (The Forgiven)|
They can also work in partnership with indie companies to produce and distribute content, including film, TV, gaming and VR. The key is a network of shared services that gives creators and producers control over their projects beyond just getting it on a screen. That includes elements like marketing analytics, and access to pro distribution platforms.
As Jackson has noted in recent interviews, it's that last piece of the puzzle - distribution - where indie films often fail, and even when they are screened, the filmmaker has often lost control over the process at that point.
Judging by the effort that is going into their recent push, we can expect to hear much more from Liquid coming down the pipe.