Art/Fashion/Celebrity: Tommy Hilfiger to sponsor & co-host the star-studded Serpentine Summer Party 2016

From a media release:

Tommy Hilfiger to sponsor & co-host the Serpentine Summer Party

The iconic American designer will co-host the Summer Party, a highlight of London’s annual social calendar, in support of the renowned Serpentine art galleries

Image of Tommy Hilfiger courtesty Tommy Hilfiger© 2009 
AMSTERDAM, THE NETHERLANDS – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], will sponsor the 2016 edition of the Serpentine Summer Party, taking place at the Serpentine Gallery in Kensington Gardens, London, on Thursday, July 6, 2016. The event will be co-hosted by Mr. Tommy Hilfiger alongside actress Salma Hayek, former mayor of New York City Michael Bloomberg, entrepreneur Sir David Tang, architect David Adjaye, entrepreneur Matthew Freud, architect Bjarke Ingels, cricket administrator Lalit Modi, and Serpentine Director of Summer Programmes, Julia Peyton-Jones and Artistic Director Hans Ulrich Obrist.

“Art has been one of my greatest sources of inspiration since the beginning of my career,” said Tommy Hilfiger. “Co-hosting this year’s Serpentine Summer Party is a fantastic opportunity to support the artistic community, and celebrate some of art, design and architecture’s most incredible talent. From painting and photography to sculpture, architecture, music and performance, the Serpentine Galleries bring all forms of artistic expression together in an incredible setting.”

“The Summer Party is renowned for bringing together leading figures from a variety of different worlds and we are especially excited that Tommy Hilfiger is partnering with us this year,” said Julia Peyton-Jones, Director of Summer Programmes, and Hans Ulrich Obrist, Artistic Director, Serpentine Galleries. “As well as creating one of America’s most iconic brands, which is synonymous with summer, Tommy Hilfiger is a globally-renowned figure whose long-term commitment to art and education chimes with the Serpentine’s long-held maxim of ‘Art for All’.”
Serpentine Gallery Summner Pavillion by Bjarke Ingels
Danish architect Bjarke Ingels has been commissioned to design this year’s annual Serpentine Pavilion, an ambitious program that began in 2000 and is now an established platform for architectural experimentation. Each year, the Serpentine Gallery invites an internationally-acclaimed architect or design team to create a temporary summer pavilion, and the unique landmark structure is exhibited on the gallery’s lawn for the public to explore during the summer months. For this year’s pavilion, Ingels has created a structure inspired by an “unzipped wall” which has been transformed from a straight line into a three-dimensional space.

“We have attempted to design a structure that embodies multiple aspects that are often perceived as opposites: a structure that is free-form yet rigorous; modular yet sculptural; both transparent and opaque; both solid box and blob,” said Ingels, founder and creative partner of Bjarke Ingels Group (BIG). "The pavilion will house a café by day and in the evenings will host the Serpentine’s Park Nights program of works by artists, writers and musicians."

BIG’s Pavilion is a dramatic space that by day houses a café and free family activities and by night becomes a venue for the Serpentine’s acclaimed Park Nights programme of performative works by artists, writers and musicians.
Serpentine Gallery Kengsington Gardens by Mark Ahsmann
The Serpentine Galley is among London’s most popular art venues, recognized for championing new ideas in contemporary art since opening in 1970. For the past 46 years, the Serpentine has presented groundbreaking exhibitions, showcasing a diverse range of work from both emerging and internationally recognized artists, designers and architects. The gallery’s Summer Party is a highlight of London’s annual social calendar, and past guests have included celebrities, models and influencers such as Kate Moss, Naomi Campbell, Lara Stone, Keira Knightley, Orlando Bloom, Karlie Kloss and Pharrell Williams, and as well as distinguished names from the art and fashion worlds including Zandra Rhodes, Tracey Emin and David Bailey.